The first site I selected was Sony (PlayStation.Blog) this site is all about the world of gaming. Thus, it provides the user with different types of categories for each gaming system, to begin with. Overall, the page has a lot of visuals, the latest videos of what’s new with the upcoming video games, blogs about current and new gaming. One of the most appealing part to me was “New from PlayStation” this section of the site interacts with the users directly, providing them with what PlayStation is offering for the month. It more of what I would call a “special offer” but the best part about it it’s free to download.Sony has a good vision that it has divided the site into many categories so anyone can learn about what they are buying or what is their children playing. That shows they are communicating their service efficiency.
In my opinion, when I first viewed this site, the first thing popped up in my head is that it has a similar setting as YouTube. I would recommend considering some changes in the platform to destitution from YouTube. That’s probably the only thing I would recommend, Sony has done a good job in building this site. Therefore, they are one of the best gaming systems in the industry. I would give this site a non-fiction genre because there are quite a few games that are based on a real story. Some of these games are Assassin’s creed lll, Dynasty Warriors 2, and road to Hill 30. Lastly, I totally would recommend this site to a family and friends. There are a lot of things this site has to offer, for the convenience of the time, to begin with, easy to access, latest videos and trailers, post about gaming and other features, trending stories, etc. all of these would educate anyone about what they are getting themselves into, especially if it’s family/parents.
Thes econd site I selected was IZOD, which is a clothing site. I like that the site is colorful and matches spring season colors, light and greenie. As of a marketing major, I personally think that’s a great strategy, engaging the customer with the spring styles and at the same time it’s telling the customer to “prep for spring.” Also, the site offers 25% off a select style in a large bold font. This is so appealing because it’s on the top of the page where no one would miss it; therefore, the stricter of the site is well organized and easy to navigate. Lastly, the site offers an extra 15% off when you sign-up for the “crew” and also, get special promos, sale alerts & much more by sign up.
This site is well organized; however, I noticed that they do sale women’s clothing buy yet they fail to display it on the front page of the site and/or promote any women’s items. I totally recommend to have at least one sections in front page of the site to promote women’s collections. Otherwise, if any women’s who’s unfamiliar with the site tried to visit, they will leave right away assuming the site is only for men’s. also, some females might assume it’s a discrimination against them. On the other hand, the genre would be different types of clothing. Yes! Totally I would recommend it to a friend and family. They have nice clothing collections and the latest spring fashion. If I know a friend or a family member whom is going on a spring-break trip I would recommend they visit this site. because I would want to have some of these awesome beach shorts and casual t-shirts while I’m on the beach.
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